The Illinois Foundation for Quality Health Care's "Take the Time" Campaign Receives MarCom Creative Award

November 2, 2005

Oak Brook, Ill, – The Illinois Foundation for Quality Health Care (IFQHC) was recently named a Gold Award winner by the 2005 MarCom Creative Award Committee. The award winning campaign was the mammography component of IFQHC's "Take the Time" initiative, which addresses the importance of not only mammography, but also diabetes testing and annual flu and pneumonia immunizations.

"We wanted to find a new way to address the extremely important issue of preventative services with the Illinois Medicare beneficiary," explains Beth Hackman, vice president of IFQHC. "I think we've achieved that with this campaign."

The "Take the Time" campaign consists of posters, PSAs and direct mail pieces, in both English and Spanish, issued to Illinois area community centers, radio stations and beauty salons.

The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communications practitioners. Entries are judged by industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. The Gold Award is presented to those entries the judges feel exceeded the high standards of the marketing and communications industry. Only 16 percent of the more than 4,600 entries received this award.

For more information on IFQHC and its preventative service campaigns visit www.ifqhc.org or call (800) 386-6431.

Media Contact:
Lisa Bevilacqua - (630) 928-5819
lbevilacqua@ilqio.sdps.org

This material was prepared by the Illinois Foundation for Quality Health Care, the Medicare Quality Improvement Organization for Illinois, under contract with the Centers for Medicare & Medicaid Services (CMS), an agency of the U.S. Department of Health and Human Services. The contents presented do not necessarily reflect CMS policy. IL-8SOW-QIO-08-10/05